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<@ULVA73B9P>, Why is this Jinja template body in a automation not displaying a hyperlinked text?
<a href={{ flow_run | ui_url }} > Flow Run URL</a>

My goal is to not display the long UI URL in a Slack notification and instead have the "Flow Run URL"  be hyperlinked with the flow URL.

:white_check_mark: thought for 276.7 seconds

Short answer: Slack doesn’t render HTML. The `&lt;a href=...&gt;` tag will be shown as plain text.

Use Slack’s link formatting in your automation body instead:

```
&lt;{{ flow_run | ui_url }}|Flow Run URL&gt;
```

Example message:

```
Flow "{{ flow_run.name }}" is {{ flow_run.state.name }}.
&lt;{{ flow_run | ui_url }}|Open in Prefect UI&gt;
```

That will display “Flow Run URL” as a clickable hyperlink to the run in Slack.

Refs:
- Slack formatting for links: <https://api.slack.com/reference/surfaces/formatting#links|Slack docs>